Revenue Impact Analytics
What Alhena AI-powered assistance bring to the revenue.
Note: Available for shopify agent & e-commerce customers.
1. Where to find it
Open the Alhena Dashboard.
In the left-hand navigation, click Analytics.
Across the top of the Analytics workspace, choose the “Revenue impact” tab
2. What you see at a glance
Average Cart Value
Calculated as Total GMV in the cart on a particular day divided by total number of carts (that had either addition or removal) on that day.
Total GMV in cart on a particular day ÷ Number of carts that had at least one add or remove event that day
Daily Cart GMV (Avg)
Average add-to-cart GMV (Gross Merchandise Value). This is the average value of what users add to their carts. We calculate it by taking the total value of all items added to carts, subtracting the value of items removed.
Σ (value of items added) – Σ (value of items removed), averaged across all active days in the selected range
Total Add-to-Cart GMV
Net merchandise value of all items added to carts, minus the value of items removed, across all users during the selected time range.
Σ (value added) – Σ (value removed) for every cart event in the range
*Exactly what you see when you hover the ℹ️ tooltips in the UI.
Each card is color-coded to match its data series in the chart below, so you can cross-reference quickly.
3. Global filters
AI Profile filter (default All AI profiles)
Break revenue impact across multiple profiles.
Date range (default Last 30 days)
Supports presets (Today, Yesterday, Last 7 days, Last 30 days, Last 90 days) and custom ranges.
Filters automatically refresh both the metric cards and the underlying chart.
4. Practical use-cases
Measure lift from a new prompt or model version
Apply the date range to “before” and “after” windows and compare Total Add-to-Cart GMV.
Identify seasonality
Switch between 30-, 60- and 90-day views or export data to your BI tool for overlay with marketing campaigns.
Spot outliers / anomalies
Look for spikes or troughs in the line chart—then drill into Conversations to read the exact exchanges that drove them.
Benchmark agent performance
Filter by individual AI profile and track Average Cart Value vs. your e-commerce site’s overall Average Cart Value.
5. FAQs
Does GMV include tax & shipping?
No. GMV reflects item price only.
How often is data refreshed?
Every 2 hours
What happens to abandoned carts?
Values remain in the calculations until checkout or explicit removal.
Can I segment by channel (web vs. mobile)?
Yes—create additional AI profiles scoped to each channel
Revenue Analytics turns raw cart events into actionable business insights—helping product, support, and growth teams speak the same language: revenue impact.
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