> For the complete documentation index, see [llms.txt](https://alhena.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://alhena.gitbook.io/docs/integrations/reviews/integration-alhena-ai-with-feefo.md).

# Feefo

### What is Feefo Integration?

"Integration Alhena AI With Feefo" outlines the seamless connection between Feefo’s Business APIs and Alhena AI, enabling businesses to efficiently manage and respond to customer reviews. This integration empowers companies to connect their Feefo business account with Alhena AI and streamline the review engagement process through intelligent automation and controlled approval workflows.

With this setup, companies can:

* **Automatically fetch and monitor new reviews** from Feefo.
* **Enable human approval flows** for sensitive reviews (1 to 3-star ratings).
* **Leverage Alhena AI to autonomously draft and post high-quality, context-aware responses** to positive reviews (4 to 5 stars) without manual approval.
* **Ensure that all responses align with the brand’s tone and values**, using AI trained on company-specific data.

This integration boosts brand reputation management by reducing response time, ensuring consistent communication, and allowing teams to focus on strategic initiatives while Alhena AI handles routine interactions.

***

### How to Integrate Feefo?

#### Step 1: Login into Alhena Dashboard

* Navigate to **Integration** → Look for **Feefo Integration** as shown below.

<figure><img src="/files/9fdBNBtBXV4hsYFSzW4N" alt=""><figcaption><p>Feefo Integration in Alhena Dashboard</p></figcaption></figure>

***

#### Step 2: Connect Feefo

* Click on **Connect** & provide the required API integration details.
* You will need your **Feefo App ID** and **Feefo APP Secret**.
* Please refer to [Feefo API Documentation ](https://help.feefo.com/knowledge-base/how-to-connect-using-an-oauth-2.0-token#Creating-an-App-Key)for details on generating API credentials.

<figure><img src="/files/24mddrFhRSPFXQy8T0LG" alt=""><figcaption><p>Screenshot from Feefo APP creation</p></figcaption></figure>

<figure><img src="/files/c20hqfjOA3a3v4lXUAiI" alt=""><figcaption><p>Connect to feefo in Alhena Dashboard</p></figcaption></figure>

***

#### Step 3: Authorise Access

* Once credentials are provided, click the **Connect** button.
* If credentials are correct then it'll automatically fetch all the required setup from feefo.

***

### Configure Feefo integration settings

After authenticate into Feefo, you will be redirected to the **Alhena Dashboard Feefo integration settings**.\
Alternatively, you can manually navigate to: **Integration → Feefo Integration**.

* Click on **Configure settings**.

<figure><img src="/files/maxaVZY4UCOaSx3QoN1i" alt=""><figcaption><p>Feefo integration settings in Alhena Dashboard</p></figcaption></figure>

***

#### Enable AI replies (product and service reviews)

Feefo collects two separate types of reviews, and Alhena lets you control each independently. The settings page shows two cards, each with its own toggle and its own reply settings:

* **AI replies to product reviews** – Let AI engage with customers by replying to product review comments.
* **AI replies to service reviews** – Let AI engage with customers by replying to service review comments.

Turn on either toggle (or both) depending on which review types you want Alhena to reply to. The webhook section described below only appears once at least one of these toggles is enabled.

Each card also has its own **Change reply settings** button and **Manage AI replies** button, so you can apply different approval rules to product reviews versus service reviews.

***

#### Enable Feefo WebHook

To start receiving Feefo reviews/comments in real-time:

1. Click **Copy URL** from the Alhena Dashboard.
2. Go to your **Feefo Business Account** → **Settings -> WebHooks -> Register WebHook.**
3. Add Rule name eg. Alhena WebHook, and then click "Regardless of rating"
4. Paste the WebHook URL you copied from Alhena Dashboard.
5. Click on **Save WebHook.**

<figure><img src="/files/iBl9C1ZQl7qpPftMMKff" alt=""><figcaption><p>Webhook config screenshot from Feefo</p></figcaption></figure>

You’re all set 🎉

***

### How to Manage Feefo Reviews or Comments

#### Change Reply Settings

* Navigate to **Change Reply Settings** inside Alhena Dashboard. Each review type (product and service) has its own **Change reply settings** button, so you can configure them separately.
* Choose how you'd like to use AI replies from the available options:
  * **Require admin approval** before posting (recommended to ensure accuracy).
  * **Allow 4 and 5 stars** (faster replies, but with some chances of inaccuracy).
  * **Allow all comments** (faster replies, but with some chances of inaccuracy, for all comments).
* Click **Save**.

<figure><img src="/files/PWF6PhdLG09xM4YXgSQj" alt=""><figcaption><p>Change reply settings in Alhena Dashboard</p></figcaption></figure>

***

#### Approve Feefo Replies

Manage AI-generated replies in [Social Conversations](/docs/dashboard/social-conversations.md):

Go to: **Social Conversations → Select Feefo Tab -> Select Manage replies**

You have several options for handling AI-generated replies:

* **Reject AI replies**: Dismiss replies that do not meet your criteria.
* **Edit AI replies**: Modify the responses to better suit your needs.
* **Post reply**: Post your own custom response.

<figure><img src="/files/oLr78cc56ewtiO8ojJox" alt=""><figcaption><p>Manage replies in Alhena Dashboard</p></figcaption></figure>

For efficiency, use the **bulk selection feature** to approve multiple replies at once.


---

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